Hot period in the job market
Easter is a hot period in the job market. Which industries need workers during the spring hiring boom?
The period before and just after Easter is when many industries experience a recruitment boom – the demand for temporary workers increases by up to 40%. The driving force behind the increase in employment is a higher demand for specific products and services, along with companies beginning preparations for the busy summer season. Which industries are looking for workers? Experts from Smart Solutions HR explain that the Easter period can be an opportunity for both employers and employees – also in the long term.
A Silent Giant of Seasonality
Intensive searches for temporary workers begin about three weeks before Easter, although in some industries, they start as early as February. According to data from the report “The Market for Blue-Collar Workers: A Perspective for Retail, Manufacturing, and Logistics” developed by Tikrow staffing agency, in the weeks leading up to Easter, one in five companies is looking for additional staff. Internal data from Smart Solutions HR shows that the recruitment rate for temporary staff during the holiday period is 35% higher than the average for the first quarter of the year.
– Easter is a silent giant of seasonality. While everyone focuses on December, March and April bring a recruitment sprint. In many industries, demand for workers increases, often needed immediately – for a short time, but in large volumes – says Natalia Myskova, Managing Director at Smart Solutions HR. – The job market accelerates noticeably during this time and, while it does not match the scale of the December holiday peak, data shows that in some industries, demand for workers grows by 25-40% compared to the “off-season” months.
Jobs Looking for People
Industries that most need workers in April include: retail and logistics (FMCG, e-commerce), food production, processing, hospitality, tourism, gardening, and construction. In the pre-holiday period, retail chains increase short-term employment by around 20-30%. Manufacturing plants operate in “holiday mode,” often introducing a three-shift system. In the logistics industry, courier companies and distribution centers see a 40% increase in shipments compared to February, leading to higher demand for category B drivers and warehouse workers. Companies are also looking for machine operators, quality controllers, and packers.
Not Just “Easter Jobs”
– Easter is the second-largest recruitment impulse after Christmas, especially in industries such as FMCG, logistics, and manufacturing. Many companies and workers recognize the significance of the Christmas season, while downplaying Easter, which is a big mistake – says Myskova.
According to the expert, the Easter recruitment season is shorter but characterized by a faster pace and intensity of activity. The increases average 25-40% in key industries – compared to 70% in December – but in a very short period of time. This has its advantages for both workers and employers.
Workers can find additional work really quickly, and employers can find people who match the company’s profile and may stay after the Easter boom. In some industries, Easter is just an excuse. Companies are gradually beginning preparations for the summer season, looking for employees not just for “Easter jobs” but for longer-term roles. Many hotels and restaurants increase their staff by 15-20%, particularly in tourist and agritourism regions, and this expanded team works until the end of the holiday season. The number of inquiries for temporary workers also increases in the e-commerce sector. It is important to keep this in mind and prepare accordingly – concludes Myskova.
Sources: “The Market for Blue-Collar Workers: A Perspective for Retail, Manufacturing, and Logistics,” Tikrow 2024; internal data from Smart Solutions HR.
